Follow-up emails
Second follow-up email after no response
One follow-up is not always enough, and that is normal. A brief second nudge often gets a reply from someone who meant to write back and forgot. The trick is to keep it light.
When to use it
Use it about a week after your first follow-up went unanswered.
Copy and paste
Subject: Still here when you are ready, [Name] Hi [Name], I know things get busy, so I wanted to float this back to the top of your inbox. Are you still looking to move forward with [project or service]? A simple yes, no, or not yet is all I need. That way I know whether to hold time for you or check back another season. Either way, thanks for considering [Business]. Best, [Your Name] [Business] [Phone]
Tips
- Make it easy to say no. People reply faster when the door is open both ways.
- Keep it shorter than the first email.
- Give them a one-word way to respond.
- If this one goes quiet too, move them to a slower win-back list rather than emailing again next week.
Cadrey can send this for you, in your brand voice, at the right moment, and only after you approve it.
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