Follow-up emails
New lead follow-up email template
A new inquiry has a short shelf life. The first business to reply well usually wins the job. This template gets you a warm, professional reply out the door in under a minute.
When to use it
Use it the moment a new lead comes in through your website form, an ad, or a listing, when you did not catch them on the phone.
Copy and paste
Subject: Thanks for reaching out, [Name] Hi [Name], Thanks for getting in touch with [Business]. I would be glad to help with [what they asked about]. To give you an accurate answer, could you tell me a little more about what you need and when you were hoping to have it done? A photo or two helps if you have them. I keep a close eye on messages, so reply here whenever it is convenient and I will get right back to you. If it is easier to talk it through, call or text me at [Phone]. Talk soon, [Your Name] [Business] [Phone]
Tips
- Reply within a few minutes if you can. Speed matters more than a perfect message.
- Ask one or two questions, not five. You want a reply, not homework.
- Repeat back what they asked for so they know a real person read it.
- Give them two ways to respond, email and phone, and let them pick.
Cadrey can send this for you, in your brand voice, at the right moment, and only after you approve it.
How fast should I follow up with a new lead?
As fast as you reasonably can. A reply in the first several minutes tends to land while the customer is still shopping and still holding their phone.
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