Follow-up emails
B2B service follow-up email template
Business buyers weigh proposals against a lot of other priorities. A clear, respectful follow-up keeps you on the shortlist and makes it easy for them to bring you to the next conversation.
When to use it
Use it four to seven days after sending a proposal or scope of work to a business contact.
Copy and paste
Subject: Following up on the proposal for [Company] Hi [Name], I wanted to follow up on the proposal I sent on [Date] for [service]. I know these decisions often involve a few people, so I am happy to answer questions or hop on a short call with anyone else on your side. If it helps, I can put together a shorter one-page version to share internally. What is the best next step from here? Thanks, [Your Name] [Business] [Phone]
Tips
- Acknowledge that more than one person is likely involved.
- Offer to make their internal selling easier with a summary they can forward.
- End with a question about the process, not just the decision.
- Track who has opened it so you know when to nudge again.
Cadrey can send this for you, in your brand voice, at the right moment, and only after you approve it.
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