Win-back
Win-back email for a past customer
A past customer already knows and trusts you, which makes them the easiest sale you can make. This email reconnects warmly and gives them a simple reason to book again.
When to use it
Use it a few months to a year after a customer's last visit, when it makes sense to return.
Copy and paste
Subject: It has been a while, [Name] Hi [Name], It has been a bit since we [last service], and I wanted to check in. How is everything holding up? If it is time for [recommended next service], I would love to help again. I can get you on the schedule at your convenience, and it is always good to work with a familiar face. Just reply and let me know, or call me at [Phone]. Good to hear from you, [Your Name] [Business]
Tips
- Lead with the relationship, not a sales pitch.
- Remind them what you did last time so it feels continuous.
- Suggest a specific next service so the ask is clear.
- Keep it personal. This is not a mass blast.
Cadrey can send this for you, in your brand voice, at the right moment, and only after you approve it.
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