Win-back
Win-back email for a lapsed business client
A former business client already knows your work, which makes them far easier to re-engage than a cold prospect. This email reopens the door with a helpful reason to reconnect.
When to use it
Use it a few months after a business client's last project wrapped up.
Copy and paste
Subject: Checking in on [Company] Hi [Name], It has been a while since we worked together on [past project], and I wanted to see how things are going on your end. We have helped a few clients with [relevant service or update] lately, and I thought of you. If it would be useful, I am glad to share what is working, no strings attached. Would a quick call in the next week or two make sense? Good to reconnect, [Your Name] [Business] [Phone]
Tips
- Reference the past project so it reads as a continuation.
- Lead with something useful, not just a check-in.
- Keep the ask small, like a short call.
- Stay low pressure. You are reopening a door, not closing a deal.
Cadrey can send this for you, in your brand voice, at the right moment, and only after you approve it.
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