Definition
Business text messaging
Business text messaging is the use of SMS to communicate with customers for confirmations, reminders, follow-ups, and quick questions. Because texts are read quickly and feel personal, texting is highly effective for service businesses, provided it follows consent rules and regulations like 10DLC.
Business text messaging meets customers on the channel they check most. A text confirming an appointment, answering a quick question, or following up on a quote gets read fast and feels direct and personal, which is why texting often outperforms email and calls for routine communication.
To text customers properly, a business needs consent, an easy opt-out, and 10DLC registration so carriers deliver the messages. Done right, texting becomes a fast, friendly channel that speeds bookings, cuts no shows, and keeps conversations moving.
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