Definition
SMS marketing
SMS marketing is the use of text messages to reach customers with promotions, reminders, and updates. Because texts are opened quickly and often, SMS is highly effective for time sensitive messages, though it requires customer consent and compliance with regulations like 10DLC.
SMS marketing reaches people where they already look constantly: their text messages. Open rates are high and responses are fast, which makes texting ideal for appointment reminders, quick offers, and follow-ups that need to be seen soon.
With that power comes responsibility. Businesses must get consent, honor opt-outs, and register for 10DLC so carriers deliver their messages. Used respectfully, SMS is one of the most direct and effective channels for a service business.
Related terms
Ready to get your time back?
Start free today. Your AI team is up and running within minutes, while you retain total manual control over every single move.