Definition
SQL (sales qualified lead)
An SQL, or sales qualified lead, is a lead that has been vetted and judged ready for a direct sales conversation. They have shown clear buying intent, such as requesting a quote or a call, and meet the basic criteria to become a customer, so they warrant active selling.
An SQL is a lead worth a salesperson's time right now. Unlike a marketing qualified lead who is still warming up, an SQL has signaled real intent: they want a price, a call, or a booking. The odds of closing are meaningfully higher.
Distinguishing SQLs from softer leads keeps a team efficient. Selling energy goes to people ready to buy, while lighter-interest leads keep getting nurtured until they too show they are ready.
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