Definition
Sales pipeline management
Sales pipeline management is the practice of tracking and moving deals through each stage of the pipeline to keep them progressing toward a close. It involves updating deal stages, following up on schedule, and clearing bottlenecks, so opportunities do not stall or slip away unnoticed.
Sales pipeline management is the day-to-day work of keeping deals moving. It means knowing which stage each deal is in, what it needs next, and making sure that next step actually happens, so nothing stalls between inquiry and closed job.
Done well, it prevents the common leak of deals that quietly die from neglect. Regularly reviewing the pipeline, following up on stuck deals, and spotting stages where opportunities pile up lets a business close more of what it already has in progress.
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