Definition
Pipeline stage
A pipeline stage is one step in a sales process, such as new lead, quoted, or won. Deals move from stage to stage as they progress, and each stage represents a clear milestone that tells you what has happened and what needs to happen next.
Stages break a sale into clear steps so nothing falls through the cracks. A plumber might use stages like new inquiry, estimate sent, scheduled, and completed. Each move forward is a signal that the deal is healthy.
Well defined stages also power reporting. By counting how many deals sit in each stage and how long they linger, a business can see where deals stall and improve the weak points in its process.
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