Definition
Lead capture
Lead capture is the act of collecting a potential customer's contact details the moment they show interest, through a form, chat, phone call, or text. Capturing every lead promptly and completely ensures no opportunity is lost and that follow-up can begin right away.
Lead capture is the handoff from interest to a record you can act on. When someone fills a form, calls, or messages, capturing their name and contact details turns fleeting interest into a lead you can follow up with.
The goal is to capture every lead automatically and completely, with no one slipping through. AI answering, web chat, and missed call text back all capture leads the instant they arrive, even outside business hours, so nothing is lost to a missed call or unmanned form.
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