Definition
Web chat
Web chat is a messaging widget on a website that lets visitors ask questions and get answers in real time. Powered by an AI agent, it can respond instantly around the clock, capture the visitor's details as a lead, and even book appointments without a person needing to be online.
Web chat meets visitors the moment they have a question, right on your website. Instead of forcing them to call or fill out a form, they can type and get an instant answer, which keeps interested visitors from bouncing to a competitor.
When powered by AI, web chat works day and night. It answers common questions, collects the visitor's name and contact details as a new lead, and can schedule appointments, turning your website from a brochure into an active salesperson.
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