Definition
Follow up sequence
A follow up sequence is a planned series of automated touches, across calls, texts, and emails, sent to a lead over time until they respond or convert. It ensures consistent, persistent follow-up so that no lead is contacted just once and forgotten.
A follow up sequence structures persistence. Instead of a single attempt, it lays out several touches over days or weeks, mixing channels, so a lead who does not respond to the first message still hears from you again at the right intervals.
Because most deals require several touches, a sequence dramatically increases the odds of a response. It runs automatically for every lead, providing the steady follow-up that busy owners cannot maintain by hand, and stops as soon as the lead engages or opts out.
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