Definition
Drip campaign
A drip campaign is a series of pre written messages sent automatically over time on a set schedule. Each message drips out at a planned interval to nurture a lead or onboard a customer, keeping the business in touch without anyone sending each message by hand.
A drip campaign delivers the right message at the right time, automatically. After someone becomes a lead, they might receive a welcome message on day one, a helpful tip on day three, and a gentle offer on day seven, all without manual effort.
Drips keep leads warm and free up your time. Once set up, the sequence runs on its own for every new lead. The best drips feel personal and helpful rather than robotic, which is why matching them to your brand voice matters.
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