Definition
Estimate
An estimate is an approximate price for a job before all details are known, giving the customer a general idea of cost. Unlike a firm quote, an estimate may change once the full scope is clear. Estimates help start the conversation and set rough expectations early.
An estimate is a ballpark figure. When the exact scope is not yet certain, an estimate gives the customer a reasonable sense of what a job might cost, so they can decide whether to proceed to a firm quote or booking.
The key with estimates is managing expectations. Because they can change, it helps to explain what could move the price. A clear, honest estimate builds trust and keeps the conversation going toward a booked job.
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