Free tool
What is a customer really worth?
Knowing your lifetime value changes what you can spend to win a customer and how hard it pays to keep one. Enter your numbers to see it.
Customer lifetime value
$3,000
Value per year
$1,000
What is customer lifetime value?
Customer lifetime value, or LTV, is the total revenue you earn from a customer across the whole relationship. It is your average sale times how often they buy per year times how many years they stay. A higher LTV means you can invest more to acquire and keep each one.
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