Definition
Schema markup
Schema markup is structured code added to a web page that describes its content to search engines and AI answer engines in a machine readable way, such as marking up a business's name, hours, and reviews. It helps engines understand and feature your information accurately.
Schema markup is a behind-the-scenes label that tells search and answer engines exactly what your content means. Instead of guessing, they read the markup and know this is the business address, these are the hours, this is a review.
For local and service businesses, schema markup improves how you appear in search results and increases the chance that AI answer engines cite your details correctly. It is a foundational part of both SEO and answer engine optimization, making your information clear to the machines that surface it.
Ready to get your time back?
Start free today. Your AI team is up and running within minutes, while you retain total manual control over every single move.