Definition
Review management
Review management is the practice of collecting, monitoring, and responding to online reviews across platforms. It includes asking customers for reviews, replying to feedback, and tracking your overall rating, all to build a strong public reputation that attracts new customers.
Review management is the whole cycle around reviews: prompting happy customers to leave them, watching new ones come in, and responding thoughtfully to both praise and complaints. Done well, it shapes how prospects see you before they ever call.
Responding matters as much as collecting. A gracious reply to a bad review shows future customers you care, and a thank-you to a good one deepens loyalty. Software can centralize reviews from many sites so nothing goes unseen or unanswered.
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