Definition
NAP (name, address, phone)
NAP stands for name, address, and phone number, the core business details that must be consistent everywhere online. Matching NAP across your website, Google Business Profile, and directories helps search engines trust your business and improves local search rankings.
NAP is the basic identity of a local business. When your name, address, and phone number match exactly across every website and directory, search engines are confident they are looking at one real business, which supports your local rankings.
Inconsistent NAP, like an old phone number on one site and a new one elsewhere, confuses search engines and customers alike. Auditing and fixing NAP everywhere is a foundational, high-value task in local SEO.
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