Definition
Lead routing
Lead routing is the process of directing each new lead to the right person or team to handle it, based on rules like service type, location, or availability. Good routing ensures leads reach someone who can act on them fast, preventing delays that lose business.
Lead routing makes sure every lead lands in the right hands quickly. Rather than piling into one inbox, leads are directed by rules, such as sending emergency calls to whoever is on duty or routing a service by area to the right technician.
Fast, accurate routing is closely tied to speed to lead. A lead that reaches the right responder immediately gets a faster, better answer, which improves the odds of winning the job. Automated routing removes the delay of a human deciding who should handle each one.
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