Definition
KPI (key performance indicator)
A KPI, or key performance indicator, is a specific number a business tracks to gauge how well it is doing at something important, such as close rate, response time, or monthly revenue. KPIs focus attention on the few metrics that matter most to reaching goals.
A KPI is a metric you have chosen to watch closely because it reflects success. A service business might track speed to lead, close rate, and revenue as its core KPIs, since improving them directly grows the business.
The value of KPIs is focus. Instead of drowning in data, you monitor a handful of numbers that truly matter and steer by them. Watching the right KPIs over time shows whether your efforts are working and where to make changes.
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