Definition
Brand voice
Brand voice is the consistent tone and personality a business uses in all its communication, from calls to texts to emails. A defined brand voice makes every message sound like it comes from the same business, whether written by a person or an AI team member.
Brand voice is how your business sounds. Friendly and casual, or crisp and professional, the voice should feel the same across every channel so customers experience one consistent personality.
When an AI team writes on your behalf, capturing your brand voice is essential. By learning your preferred tone and phrasing, the AI can answer calls and draft messages that sound like you, so customers cannot tell the difference and your identity stays consistent.
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