Definition
Activity log
An activity log is a chronological record of every interaction with a contact, such as calls, texts, emails, bookings, and notes. It gives a complete history at a glance, so anyone can see what has happened and what to do next without piecing it together from scattered tools.
An activity log is the timeline of a relationship. Every call, message, quote, and booking appears in order, so you can scroll through and see the whole story of your dealings with a contact in one place.
This history is invaluable for follow-up and service. Before calling a customer, a glance at the activity log shows the last conversation and any open items. In an agentic CRM, the log also feeds the AI team, so its actions build on the full context.
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