Buyer's guide
Best CRM for real estate agents
Real estate runs on fast responses and steady follow-up over long timelines. Here is an honest look at the CRM options, starting with our own and covering well known alternatives.
We make Cadrey, so we list it first and we are upfront about that. The other tools here are real, well known options described in plain, factual terms based on what they are generally known for. We do not list prices or make claims about competitor features, because those change and vary by plan. Check each vendor directly for current details, and pick the tool that fits how you actually work.
- 1
Cadrey
An agentic CRM for owner operated and small businesses, including individual agents. The AI team answers calls, texts, and chat, follows up on leads, books appointments, and keeps records current, so leads get a fast response and steady follow-up, with you approving the moves that matter.
- 2
Follow Up Boss
A CRM built for real estate teams, known for lead follow-up and integrations with real estate lead sources.
- 3
kvCORE
A real estate platform with CRM, lead generation, and website tools, used by agents, teams, and brokerages.
- 4
LionDesk
A CRM known for use in real estate with contact management, messaging, and follow-up features.
- 5
HubSpot
A general purpose CRM with a free tier and sales and marketing tools, used by agents who prefer a flexible, non industry specific system.
Common questions
What do real estate agents need most from a CRM?
Fast lead response and long term follow-up matter most, since deals play out over months. Real estate CRMs focus on lead routing and nurture. Cadrey adds an AI team that answers and follows up for you, so leads do not go cold while you are with other clients.
Is a real estate specific CRM better than a general one?
A specific CRM may include real estate lead source integrations that matter to you. A general one offers flexibility. Cadrey focuses on the answering and follow-up work itself. The right pick depends on whether integrations or having the follow-up done for you matters more.
Built on frontier models from OpenAI and Anthropic. Cadrey shows its work, never fakes an answer, and you decide how much it runs on its own.
All product names, logos, and brands are property of their respective owners. Cadrey is independent and is not affiliated with, endorsed by, or sponsored by them. Comparisons reflect our view of general differences and may change as products evolve.
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