Buyer's guide
Best CRM for contractors
Contractors live on the phone and in the field, so a CRM has to catch leads, follow up, and book work without adding office hours. Here is an honest look at the options, starting with our own and covering well known alternatives.
We make Cadrey, so we list it first and we are upfront about that. The other tools here are real, well known options described in plain, factual terms based on what they are generally known for. We do not list prices or make claims about competitor features, because those change and vary by plan. Check each vendor directly for current details, and pick the tool that fits how you actually work.
- 1
Cadrey
An agentic CRM built for owner operated and small service businesses. It pairs a complete CRM with an AI team that answers calls, texts, and web chat, follows up on leads, books appointments, and keeps records current, while you approve the moves that matter. Good fit for contractors who miss calls while on a job.
- 2
Jobber
Field service management software used by home and trade services for scheduling, quoting, invoicing, and client management. Known for tying job scheduling and payments together for service businesses.
- 3
Housecall Pro
A field service platform for home service businesses covering scheduling, dispatching, invoicing, and payments, with customer communication tools.
- 4
ServiceTitan
An operations platform aimed at home and commercial service businesses, often used by larger trades companies, covering scheduling, dispatch, and back office workflows.
- 5
HubSpot
A widely used CRM with sales, marketing, and service tools. Offers a free tier and scales up with paid features, and is general purpose rather than trade specific.
- 6
Zoho CRM
A configurable CRM within the broader Zoho suite, known for flexibility and a range of pricing tiers for small and midsize businesses.
Common questions
What should a contractor look for in a CRM?
Look for one that catches leads when you cannot answer, follows up on its own, and books work without extra office hours. Field specific tools add scheduling and invoicing. Cadrey focuses on the answering and follow-up an AI team can carry, with you approving the moves that matter.
Why is Cadrey listed first?
Because we make it, and we say so plainly. The other tools are real options described in neutral, factual terms. We do not compare prices or invent features. The right choice depends on whether you want the follow-up work done for you or a tool you run yourself.
Built on frontier models from OpenAI and Anthropic. Cadrey shows its work, never fakes an answer, and you decide how much it runs on its own.
All product names, logos, and brands are property of their respective owners. Cadrey is independent and is not affiliated with, endorsed by, or sponsored by them. Comparisons reflect our view of general differences and may change as products evolve.
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