Buyer's guide
Best CRM for agencies
Agencies generate leads for clients and need those leads answered and followed up so campaigns show results. Here is an honest look at the options, starting with our own and covering well known alternatives.
We make Cadrey, so we list it first and we are upfront about that. The other tools here are real, well known options described in plain, factual terms based on what they are generally known for. We do not list prices or make claims about competitor features, because those change and vary by plan. Check each vendor directly for current details, and pick the tool that fits how you actually work.
- 1
Cadrey
An agentic CRM whose AI team answers calls, texts, and chat, follows up fast, and books appointments, so the leads an agency generates turn into booked work. There is an agency option built for serving multiple clients, with each client approving the moves that matter.
- 2
GoHighLevel
A marketing and CRM platform popular with agencies, known for combining CRM, messaging, funnels, and automation under one account for multiple clients.
- 3
HubSpot
A general purpose CRM with sales, marketing, and service tools and a partner program used by many agencies.
- 4
Zoho CRM
A configurable CRM in the Zoho suite, known for flexibility and a range of tiers suited to agencies and their clients.
- 5
Pipedrive
A sales focused CRM built around visual pipelines, known for being simple for agency sales teams to run.
Common questions
What do agencies need from a CRM?
Agencies need leads answered and followed up fast so campaigns show results, plus a way to serve several clients. Cadrey focuses on the answering and follow-up with an AI team, so the leads you generate convert, and each client keeps control of their own messages.
Can Cadrey be offered to an agency's clients?
Cadrey works alongside the lead generation an agency does, catching and following up on the leads you send. There is an agency option built for serving multiple clients. It pairs well with campaigns, since faster follow-up on your leads makes the whole program look better.
Built on frontier models from OpenAI and Anthropic. Cadrey shows its work, never fakes an answer, and you decide how much it runs on its own.
All product names, logos, and brands are property of their respective owners. Cadrey is independent and is not affiliated with, endorsed by, or sponsored by them. Comparisons reflect our view of general differences and may change as products evolve.
Ready to get your time back?
Start free today. Your AI team is up and running within minutes, while you retain total manual control over every single move.